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Wen Lambo Crypto Podcast

Mar 21, 2018

“One of my mentors told me, “Never be the first or last to try a new idea.” If you’re first, you might get burned. And if you’re last, you’ve missed the trend.” - Tai Lopez

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Your idea is useless if nobody knows about it.

And in a space like cryptocurrency where there is so much noise and competition, marketing becomes of utmost importance. If you don’t take your marketing seriously, you will implement outdated philosophies and get lost in the crowd with the rest of the players.

On today’s episode of The Bitcoin Crypto Mentor Mastermind show, we are discussing how to market your crypto ideas. While many thing it’s just the white paper and website, there are many other marketing avenues for crypto technologies. In this talk, we not only unpack those mediums but describe the elements that must be embedded in each to maximize the engagement in the audience. Tune in to learn these marketing principles so you can either take your ICO to the next level or know which companies are legitimate players!

Don’t forget! You can also listen to The Bitcoin Crypto Mentor Mastermind Show on Spotify! Click “Follow” and let me know what you think!

“The core philosophy is what works better: centralized or decentralized systems?” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Accelerate your learning by surrounding yourself with people who are smarter than you
  • Understand that 90% of all startups fail
  • Most entrepreneurs fail because they don’t have the daily routine down
  • Don’t be afraid to kill business ideas that are not succeeding
  • Warren Buffet says, “Only when the tide goes out do you discover who has been swimming naked”
  • Jeff Bezos is the richest man in history, recently valued at a net worth over $120 billion
  • Use common sense when marketing your crypto ideas
  • Ethereum is the platform most ICOs are being built on top of
  • Read The Four by Scott Galloway
  • Watch out for privacy-based coins as people want more anonymity
  • Look out for when the real estate industry is fractionalized and put on the blockchain
  • Studies show 9-month old babies look at human eyes
  • Remove all ‘cliche-speak’ from your marketing materials
  • Establish your authority on your website
  • Don’t use large logos and stock photography
  • Embed case studies that show the effect of your product